MarTech’s marketing operations experts to follow
These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need.
These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need.
If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,:
Set up your brand for long-term success by focusing on data-informed insights, creator marketing and building brand advocates.
Learn the difference between what customers say 'to' you and 'about' you - and why it's important.
Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling.
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
HubSpot improves reporting on fiscal year goals and forecasts, internal communication using Slack and mobile devices, and more.
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.
Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing).
Spherical will extend first-party data from data warehouses and CDPs into the "madtech" space.
Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns.
A combination of solid SEO and PPC strategies can boost your site's visibility in search engines, resulting in more traffic and conversions.
Customer data platform (CDP) buyer's guide
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
Sometimes “let’s test that” is an even better answer than “yes,” all while avoiding the dangers of saying “no.”
Marketing artificial intelligence (AI)
Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond.
Keep high-value customers interested with mobile messages after they’ve downloaded your app.
Customer data platform (CDP) buyer's guide
To answer this you must assess your organization’s business needs, staff capabilities, management support and financial resources.
Marketing artificial intelligence (AI)
Glassbox will integrate conversational AI into its digital experience analytics platform.
Worldwide IT spending is expected to slow, but software and IT services are projected to increase by 9.3% and 5.5% in 2023, respectively.
Enhanced collaboration functionality for engagement/commerce and customer service is included in the latest Salesforce release.
Learn how to deliver hyper-targeted email messaging with personalized content at every stage of the funnel.
Customer data platform (CDP) buyer's guide
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
The company behind refrigerator door screens in Walgreens and elsewhere announced at NRF that new screens will be available for end-caps, checkout coolers, pharmacies and elsewhere in-store.
Learn what it takes to develop high-performing creative marketing firms and in-house agencies that go beyond best practices.
Marketing automation buyer’s guide
Once you've decided you need a marketing automation solution or an upgrade to your existing solution you need to arm yourself with questions put to vendors.
These core strategies and tactics can help B2B organizations turn GTM efforts into results amid economic uncertainty.
Digital asset management (DAM)
The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies.
Salesforce for Retail and Commerce Cloud announce the twin aims of helping optimize the retail advertising business and improve the retail customer experience.
While “one-to-one” and “omnichannel” are the goals, you can start incrementally and work your way toward them.
Over the last two years, the Coca-Cola Company has been implementing an Adobe CDP and activating other capabilities around it to connect with 2 billion customers worldwide.
Marketing automation buyer’s guide
The benefits of using a B2B MAP start with the potential for personalizing the buyer experience — but they don't end there.
5 steps advertisers can take to reduce their contribution to the heavy carbon cost of digital marketing.
Build rich customer profiles that you can use to engage customers with highly personalized campaigns.
As the metaverse hype cycle wanes, marketers will target specific technologies that add value to their plans and strategies.
A small, cross-functional team copes best with volatile, uncertain, complex and ambiguous environments — in the operating room or in marketing.
Having too many tools is useless when you’re not maximizing their collective power. Follow these steps to create a unified martech ecosystem.
Oorbit partners with LG Electronics to bring immersive music and gaming to LG TVs.
Marketing automation buyer’s guide
Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features.
Using these tools in GA4 will help compensate for tracking limitations so that you can remain data-informed.