My stack is bigger than your stack, so what?
Martech stacks must be judged by effectiveness, not size.
Martech stacks must be judged by effectiveness, not size.
AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.
The Gap-owned retailer’s first-ever web3 activation will feature a t-shirt giveaway and charity auction.
It isn't too early to put key things in place so that when the holidays arrive, you'll be ready.
PepsiCo's head of gaming and esports shares his playbook for connecting with gamers and fans.
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world.
Learn how to attract, convert and retain this new consumer.
Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.
Second time company has settled a federal lawsuit about advertising bias.
How to be sure you're in the driver's seat, not the vendor.
The partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP.
Without clean, actionable data, brands will have a difficult time succeeding in digital marketing.
At Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias.
Digital asset management (DAM)
These few first steps will start your journey off on the right track and set you up for future success.
ReviewTrackers will help users of the experience improvement platform access customer voices.
Some common ways to organize your martech stack and the unique benefits of each approach.
The Digital Price Index doesn't include airline tickets whose cost was up 30% last month.
A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders.
"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."
The conversational platform generates dialogue-driven SMS to guide the customer journey.
Woman in martech earn an average of 0.70¢for every $1 a man earns.
"It's essential to have an understanding of what data you want and why."
Top five predictions for what will remain unchanged about marketing technology in the next ten years.
B2B software marketers will now be able to access data about user product experience and engagement within HubSpot.
The in-game advertising community are coming together to develop common standards and metrics.
"I love marketing because I really feel it’s the pulse of the customer experience."
A close look at two key groups in our 2022 MarTech Salary and Career Survey.
The trends that are dominating the online market, and how you can keep on top of your customers’ changing needs and expectations.
"It's not just about targeting users and building LTV and user acquisition. There's a lot more about it."
Marketing and marketing operations are hot career options.
74% say communicating honestly and transparently is more important now than pre-pandemic.
And it's different from yesterday's tune. B2B marketers need to understand that the tempo is different and the dance steps are faster.
Is marketing attribution a myth or reality? Here are three tips for doing attribution as well as it can be done.
Privacy management startup hit by flight of capital out of VC funds.
AT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV.
Brands that put purpose at the heart of what they do can future-proof themselves in an ever-shifting marketplace. Here's a framework for becoming purpose-driven.
Why HubSpot users should care about six of the top HubSpot updates from mid-April to mid-May.
Status quo email automation isn’t enough for today’s customers.
40% of income now comes from digital channels, up from 28% two years ago.