B2B buyers are much more concerned about a company’s values than the general public
72% are more likely to buy from socially responsible businesses.
72% are more likely to buy from socially responsible businesses.
Increasing content demands are increasing problems.
Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks.
An independent analyst offers his take on the significance of Google's cookie delay.
Martech contracts can raise thorny issues. Here are some to look out for.
Adobe Digital Price Index's first price drop since January 2020.
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
Marketing artificial intelligence (AI)
With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them?
Marketers can expand commerce through SMS campaigns and improve text experiences.
The partnership aims to provide a deeper connection between marketing campaigns and call center sales teams.
With COVID seemingly never more transmissible, are marketers becoming more hesitant about attending live events? Take our quick survey.
Customers today want new insights, more content and less interaction with sellers.
A study of Marketo users shows nearly 75% of respondents execute more than 30 campaigns in a year and 74% manage a team of 0-3 employees.
89% say customer data isn't readily accessible to them.
They aren't the same, and if you get it wrong, you'll leave money on the table.
Nearly two-thirds say the increases will be modest. No one expects budgets to be cut.
Email technology is helping Cherry Bombe consistently produce relevant, original content that increases audience retention.
Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.
A new survey from LoopMe finds consumers cutting their spending and highly in favor of working from home.
One-quarter of retailers are generating more than $100 million in revenue from their media networks.
Check out ten imaginative, immersive campaigns using extended reality (XR) to deliver impactful messaging.
Maximize marketing spend and email deliverability with one service provider.
A quick guide to the ADPPA as currently drafted. It might change, of course, and it's not guaranteed to pass.
Roughly the same number of companies/products enter and exit the market each year.
Supply chain uncertainty requires marketing, sales and operations to align despite differing goals and incentives.
Tune in to this panel to get key findings from MarTech's survey.
While predictions are positive, not all actual earnings are following the plan.
Project and workflow management
Making life easier for executive assistants will also make it easier for you.
An astounding 80% of marketers say spreadsheets remain "critical" to their work.
What marketers can learn from Under Armour’s roadmap for “NF3s.”
Too much inventory or too little? What matters is striking the balance that will keep the customer satisfied.
Plus 15 questions to ask customer references, preferably in a business similar to your own.
Tune in and change the way you think about QR opportunities.
Mobile gaming ad spend is 3.2 times bigger than console.
The adtech and data world reacts to Google's latest delay on the death of third-party cookies.
Marketing performance management buyer's guide
What you need to know when assessing MPM vendors.
Team Improvement sessions should be conducted by and for the team. Here are the benefits.
Learn how to outperform your competitors.
Cookies will now remain in operation on Chrome until late 2024.
B2C and B2B companies are equally poor at compliance.