The Real Story on MarTech: Ask the Right Reference Questions
Before evaluating a martech solution, be ready with a methodical approach and a set of key questions.
Before evaluating a martech solution, be ready with a methodical approach and a set of key questions.
Plus DAM, discounts and data.
CCO Yamini Rangan steps into the leadership role. Halligan will continue as Executive Chairman.
Here’s how to overcome the most common agency challenges and grow your operations.
Text a pic of your receipt to Aisle and get Venmo'd cash rewards.
How T. Rowe Price is centralizing their customer data with a CDP and a smart data strategy.
The MarTech program will be available both live and on-demand so you can train when it fits your schedule. And it’s free.
Cloud-based legal tech platform Clio's content marketing strategy using DAM technology as the foundation for rapid growth.
Overwhelmed customers jump ship when brands get names and recommendations wrong, according to a new report from Movable Ink.
Artificial intelligence brings the promise of meaningful customer experiences.
On the 40th anniversary of MTV's debut, we learn how Vevo reaches a global audience with performances and nostalgia as well as new music videos.
Salesforce enters the RPA game.
Before you switch agencies, take another look at how you're measuring campaigns.
It's about developing a problem-solving mind-set, for example when it comes to clogged workflows.
Plus news from Shutterstock.AI.
Onsite search can be one of the most valuable aspects of your website. Learn more about how to improve onsite search today.
Whether it’s streamlining communication between marketing and sales or creating more personalized web engagement with target prospects, ABM technology offers the ability to build out critical relationships.
New Shutterstock subsidiary enables businesses of all sizes to train computer vision models at scale.
How to prepare for and successfully execute a new leadership role.
Plus customer education and refreshing your websites.
More transactions online in the last year make this a crucial action.
How ecommerce product feed solution Channable built Channacademy on the Northpass customer education platform.
New CDPs split about evenly between startups and established vendors.
Plus the selection of Nth Party as Infutor's data privacy workflow provider.
Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it.
Electronics company is also finding that virtual events are producing more qualified leads.
Plus news from Innovid and Hootsuite.
The Innovid-powered Olympics Ad Manager makes CTV dynamic ads possible for the first time.
The story of content management systems teaches valuable lessons for anyone evaluating CDPs today.
One of the leading CMS vendors is changing course as marketing organizations move towards composable martech stacks.
Understanding consumer behavior can drive meaningful communications.
The path to wisdom dictates a light curatorial touch when dealing with UGC.
There's a path from MOPs leader to CMO but it requires analysis and planning.
Plus YouTube keywords and how to get more views.
A journey into the world and minds of today's marketing operations professionals.
Plus another reminder to take our 3 minute Event Participation survey.
MWM platforms handle the everyday tasks, deadlines and communications, helping keep teams on track. Increasingly, they integrate with other martech.
Digital consumers, digital B2B, and virtual events are not going away any time soon.
There are some high notes, including block Widgets.