Making AI work for workflow management
AI-powered collaborative work management enables marketing teams to keep up with competition and WFH challenges.
AI-powered collaborative work management enables marketing teams to keep up with competition and WFH challenges.
Delivering products in a timely fashion, or failing to, is an important part of customer experience.
Though marketers responding to MarTech’s Event Participation Index say they are budgeted to attend only a few marketing events in-person in 2022.
Technology can help avoid some of the problems that meetings address.
Plus a global survey of customer engagement.
Study finds video messages can help break the overall negative mood of business inboxes.
As B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.
Users experienced outages or lag in loading for much of today.
This first of three articles on personalization at scale explores the right place for personalization services in your marketing technology stack
Some ways to approach an extended retail strategy outside a single social platform.
Salesforce and Terminus announce new video offerings for the fall.
Is it worth risking reputation to reach a large audience? Is that audience human anyway?
Plus news from Neustar and Drift.
Plus news from Comscore and Seismic.
And how to apply them to your email marketing program.
In this live webinar, learn how Tesla, Lululemon and Nike found the secret to success by applying insights to their business strategy.
Marketo’s Executable Campaign Nesting and Bizible’s new Cohort Waterfall Journey Dashboard.
A new report takes a deep dive into the present of marketing operations and draws lessons for its future.
A senior Google engineer talks about the advantages of a topic taxonomy over thousands of user cohorts.
The 2021 Q2 Video Benchmarks report is in from Extreme Reach amid CTV gains from fuboTV.
Consumers are expecting much more from physical stores, including augmented reality and other technology-enhanced experiences.
Conceptualizing a supply and demand chain for content makes it clear that a network of stakeholders is involved.
Salesforce's "The State of Marketing" report finds widespread optimism.
Join experts in this webinar to learn how you can get started on the AI/CX journey.
Plus the future of marketing automation and why Shopify isn't a snowboard company.
How a bridal and formal wear retailer with over 300 stores added 600,000 loyalty members in six months.
Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical.
Verint Cloud Platform adds conversational AI capabilities and data insights.
Plus product roles in marketing tech acquisition and Toluna's expanded offering.
We should all be very excited about Integration Platform as a Service.
Customer experience includes experience with the product. Toluna is providing market research into product satisfaction at scale.
Plus MediaMath's Joe Zawadzki on a third way between walled gardens and open supply chains.
Evaluating, deploying, managing and owning marketing technology requires a range of different skills.
Unlike traditonal TV, CTV presents some of the same risks to brands as the open internet.
Plus, when evaluating a possible addition to your marketing technology stack, be sure to ask the vendors on your short-list for references.
Four key factors that determine whether a business can survive in the complex post-cookie future.
Users will be able to filter searches by those attributes.