The 2022 martech landscape shows the space growing towards 10,000 solutions
Despite consolidation, the long tail of marketing tech apps means the sector continues to grow.
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
Despite consolidation, the long tail of marketing tech apps means the sector continues to grow.
Kim Davis | May 3, 2022 at 2:15 pm ETThe precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.
Kim Davis | May 3, 2022 at 9:15 am ETLow-code installation is offered for Dynamic AI Agents tailored to specific verticals as well as to internal functions like HR.
Kim Davis | Apr 29, 2022 at 11:39 am ETSome say he is unlikely to do anything to jeopardize the value of his new acquisition.
Kim Davis | Apr 25, 2022 at 5:10 pm ETClean rooms create an opportunity to drive insights from anonymized data pooled in a neutral space by brands and publishers.
Kim Davis | Apr 25, 2022 at 3:21 pm ETPlus the ESG50. Fifty tech executives making a difference in environmental, social and governance initiatives.
Kim Davis | Apr 25, 2022 at 9:25 am ETA new suite of solutions aims not just to evaluate data from conversational and social streams but use it to predict business outcomes.
Kim Davis | Apr 22, 2022 at 11:59 am ETMarketing artificial intelligence (AI)
Crossing Minds' algorithms leverage user behavior to surface personalized product recommendations.
Kim Davis | Apr 21, 2022 at 12:28 pm ETThe partnership with InfoSum will enable brands and publishers to enrich their first-party data.
Kim Davis | Apr 19, 2022 at 12:48 pm ETIs Elon Musk's Twitter bid healthy for social media as a channel?
Kim Davis | Apr 18, 2022 at 9:36 am ETWhat content you publish on social media matters but when you publish it matters too.
Kim Davis | Apr 15, 2022 at 11:11 am ETRipples will spread beyond the tech giants, but right now its hard to predict specific outcomes.
Kim Davis | Apr 12, 2022 at 11:51 am ETThe Berndt Group adds to Valtech's digital transformation capabilities in the huge healthcare sector.
Kim Davis | Apr 11, 2022 at 2:04 pm ETWill a cookieless internet seem strange? There are reasons to think so.
Kim Davis | Apr 11, 2022 at 9:24 am ETZendesk shareholder JANA Partners continues its public feud with the CEO and Board.
Kim Davis | Apr 7, 2022 at 2:06 pm ETWith new additions, Sitecore is looking more like an end-to-end marketing suite.
Kim Davis | Apr 7, 2022 at 11:09 am ETThe package includes addressable cohorts based on connecting multiple identities as well as a contextual offering.
Kim Davis | Apr 4, 2022 at 3:20 pm ETThis offering enables retailers to benefit from Google's advanced search capabilities on their own websites.
Kim Davis | Mar 30, 2022 at 2:15 pm ETThe ABM go-to-market platform will ingest intent data direct from the TrustRadius software review site.
Kim Davis | Mar 30, 2022 at 11:50 am ETFormerly App Annie, data.ai is introducing a new app taxonomy and an in-app purchase SKU.
Kim Davis | Mar 29, 2022 at 1:36 pm ETEvergreen Coast Capital Corporation and Brookfield Business Partners will pay $16 billion for the ratings giant.
Kim Davis | Mar 29, 2022 at 12:03 pm ETKumulos will bring mobile messaging and engagement to the CRM platform.
Kim Davis | Mar 29, 2022 at 9:28 am ETBraze has released a set of solutions to help retail and ecommerce brands leverage zero- and first-party data in a no-code environment.
Kim Davis | Mar 28, 2022 at 1:59 pm ETPlaying ball with friendly email marketers.
Kim Davis | Mar 28, 2022 at 9:51 am ETThe Digital Markets Act will place restrictions on operations of the biggest tech "gatekeeper" companies and may force changes to their business models.
Kim Davis | Mar 25, 2022 at 1:35 pm ETTimely delivery contributes to positive customer experience, but so does ease of return.
Kim Davis | Mar 23, 2022 at 3:07 pm ETHere's a guide to the marketing attribution and ROI debate.
Kim Davis | Mar 21, 2022 at 9:55 am ETWhile some are skeptical about the attribution narratives derived from touchpoint data, others insist that measuring marketing is a must.
Kim Davis | Mar 18, 2022 at 12:35 pm ETThe conversational marketing platform combines its marketing and sales solution with a new service solution.
Kim Davis | Mar 16, 2022 at 10:23 am ETThe opening day of Adobe Summit was CEO Shantanu Narayen underline the challenge of creating experiences in real-time and at scale without sacrificing personalization.
Kim Davis | Mar 15, 2022 at 12:35 pm ETThe ban on the social platform follows Meta's decision to allow calls for violence against Russian troops invading Ukraine.
Kim Davis | Mar 14, 2022 at 2:53 pm ETIf even the U.S. government is setting out to understand crypto and blockchain, they're here to stay: and be regulated.
Kim Davis | Mar 14, 2022 at 9:21 am ETWork is a "distraction from the nightmare," the adtech platform's CEO of North American operations says.
Kim Davis | Mar 11, 2022 at 1:46 pm ETKite-Hill PR is offering a pro bono program to women/BIPOC/LGBTQIA-led technology start-ups.
Kim Davis | Mar 10, 2022 at 1:39 pm ETBelarus-based Zorka.Agency shares data about what's engaging the attention of Russian YouTube users.
Kim Davis | Mar 10, 2022 at 9:21 am ETPersonalizing email beyond "Dear X" is an extraordinary challenge, especially when it needs to be done at enterprise scale.
Kim Davis | Mar 9, 2022 at 1:32 pm ETYou can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free.
Kim Davis | Mar 9, 2022 at 9:48 am ETOn International Women's Day, research suggests appropriate representation of women in ad creative may not be enough.
Kim Davis | Mar 8, 2022 at 2:22 pm ETAnd what could this mean for live events?
Kim Davis | Mar 8, 2022 at 10:00 am ETCalico's operating system aims at providing visibility into supply chain issues and enabling them to be managed i one place.
Kim Davis | Mar 8, 2022 at 9:23 am ET