How B2B CMOs use CX to thrive amid economic uncertainty
Keeping an “always on” approach to CX is critical to maintain and benefit from improved customer understanding. Here's how to get there.
Chad Storlie is a Sr Director Analyst in the Gartner Marketing Practice, presenting live on this subject and others at the 2023 Gartner Marketing Symposium/Xpo, taking place May 22-24 in Denver, CO. Mr. Storlie’s research covers customer-centric culture, segmentation, analytics, data, Voice of the Customer (VOC) and employee experience to bring about lasting and enduring CX that benefits organizations and customers alike.