Email marketing
MarTech is your source for email marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our email marketing buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Email marketing remains a cost-effective way of reaching audiences and driving outcomes. Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content. Also, while email optimization has endured as essential for marketers to master, new challenges tied to inbox algorithms and deliverability have added technical considerations that marketers need to manage.
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Email marketing is dying: 3 actions to help it survive (and thrive)
Email is the most effective marketing channel for many things. It's also the one customers feel most overwhelmed by. Here's how to change that.
Marketing artificial intelligence (AI)
3 steps to make AI work for you
Marketers must actively take part in deciding how to use AI within the organization. Here are three steps you can take today.
Beyond ‘click here:’ 4 rules for better email CTAs
"Click here" is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones.
The future of outbound marketing in an omnichannel stack
Enterprises want key services to operate omnichannel, yet outbound marketing platforms are becoming outdated. Here's how it might change.
6 must-have, underused email marketing automations
Learn the potential business impact and benefits of implementing these six email automation workflows.
The art of natural funneling: How to lead your readers without forced CTAs
Learn how to use effective CTAs in your content and email marketing for a seamless customer journey.
How to send more emails and grow your subscriber list
Are misconceptions holding back your email marketing campaigns? Learn a better approach to build your subscriber base.
How a non-profit farmers market is leveraging AI
Williamsburg Farmers Market has one person responsible for its marketing — and just about everything else. AI is making her life easier.
How to decide if you need an enterprise email marketing platform
Here are some questions to ask to determine if your organization can benefit from this software adoption.
Finding the best email marketing platform: 20 questions to ask
Don't forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages.
A guide to how email marketing platforms help brands succeed
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.
Ryan Phelan: Spotlight on the expert
A discussion with our expert contributor about how he went from nightclub DJ to email marketing expert.
4 steps to take before hitting go on your new martech platform
Focus on these four key areas when migrating your systems from one martech platform to another.
6 tactics to create recession-proof email marketing
These recession-proof tips let you adjust your email marketing program for short-term gains and long-term success.
3 ways to drive sales with email
Is your email marketing not yielding the results you were hoping for? These three tactics will help you make more sales with your emails.
Working with freelance marketing talent
Small and medium businesses like independent insurance agency Boomer Baby can get marketing experts on demand from GrowTal.
Movable Ink unveils mobile suite
Personalized content platform Movable Ink launches a mobile suite to support 1:1 customer engagement across mobile channels.
Email creation platform Stensul expands its offering to landing pages
Email creation and collaboration platform Stensul is strategically expanding its offering across other assets.
3 recession-defeating marketing strategies
Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties.
Marketing artificial intelligence (AI)
Reply.io introduces ChatGPT-powered Jason AI
The new add-on generates first emails and follow-ups for B2B outreach.
Making it into the inbox doesn’t have to be a guessing game
Make the most of your time, money, and effort. Get this four-part guide to understanding email deliverability.
3 ways data can steer you wrong — and how to glean better insights
The wrong data is just as harmful to marketing as having no data. Here's how a holistic testing methodology can help you glean better insights.
Marketing artificial intelligence (AI)
Microsoft unveils AI “copilots” for sales, CRM and customer support
One new ChatGPT-based feature generates emails personalized with information from CRM files.
Marketing artificial intelligence (AI)
Three things ChatGPT needs which only you can provide
Discussions claiming ChatGPT will solve all our digital marketing problems are missing three key things that only humans can provide.
Customer relationship management (CRM)
How Petco boosted emails and customer experience with a new CRM
To support the new tool, Petco also used AI to build modules which helped scale personalization.
How to create a CDP worksheet from your use cases
Getting the right mix of front-end and back-end functions is key to your CDP evaluation and implementation. Start with your use cases and build a worksheet.
4 emails that customers will love — and help them love you
Sending helpful emails lets customers feel more attached to your brand, making it more likely for them to purchase your product or service.
Marketing artificial intelligence (AI)
How to use AI and machine learning to personalize and optimize campaigns
Marketers can leverage this technology, but first they need to centralize their data.
3 email marketing shifts to make in 2023
Consider making these three major directional changes that could help your email program succeed this year.
Why and how to use loss aversion in email marketing (plus 4 examples)
Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns.
Webinar: Maximize email engagement and personalization with data
Learn how to deliver hyper-targeted email messaging with personalized content at every stage of the funnel.
Marketing automation buyer’s guide
Questions to ask marketing automation vendors during a demo
Once you've decided you need a marketing automation solution or an upgrade to your existing solution you need to arm yourself with questions put to vendors.
2023 Predictions: How data will change marketing in the new year
Marketers will search out new signals and draw on deeper insights to get to know customers better, often with the help of AI.
4 marketing takeaways from 2022 to help you conquer 2023
Look for things you can pat yourself on the back for. Be reminded that you made it through another challenging year.
2023 Predictions: How organizations will transform their martech stacks and digital experiences
Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge.
5 tips for an effective holiday browse-abandonment program
An email automation targeting browsers who don't buy can be an effective tool to bring busy shoppers back for a second look.
Why marketers are replacing foundational martech
With engagement technologies in place, marketers are now turning to the foundational layer for replacements.
MarTech’s email marketing experts to follow
Here are the email marketing experts to follow to stay on top of all the best practices and latest developments.
LiveIntent launches Identity Enrichment on Salesforce AppExchange
Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data.
What marketers need to know to prepare for 2023
Working on your 2023 strategies? Here's a look at what to think about when planning for the coming year.