Marketing artificial intelligence (AI)
This week’s AI-powered martech features, products and platforms
Customer experience, email assistants, programmatic ad fraud detection and more in this week's roundup of AI products.
Marketing artificial intelligence (AI)
Customer experience, email assistants, programmatic ad fraud detection and more in this week's roundup of AI products.
Whether you're starting from scratch or expanding your stack, this guide can help you simplify the martech selection process.
Build your brand and maximize marketing impact with this formula for success.
Digital asset management (DAM)
Capability models provide a way to document common experiences and pain points and create a framework for determining what actions to take.
The new AI-powered search engine was unveiled at the Google I/O developer conference today.
Learn what agile marketing is, why it’s important, and how it can help marketers succeed.
By talking to customers, being ruthless with priorities and optimizing for conversions, marketing can become a bit more manageable.
Diving into the characteristics of the leading loyalty software providers.
In this webinar, learn why customer data platforms are a must-have solution.
Here are the metrics and tactics you need for a GTM strategy that can drive revenue and survive economic challenges.
More new product announcements, fewer acquistions and a way to categorize AI offerings in the martech space.
Enterprises want key services to operate omnichannel, yet outbound marketing platforms are becoming outdated. Here's how it might change.
These five tools at the intersection of extended reality and artificial intelligence are driving a content revolution with endless possibilities.
Marketing artificial intelligence (AI)
Two-thirds of those surveyed say they use it for brainstorming sessions, first drafts and outlines. 49% rely on AI to produce final content.
Marketing artificial intelligence (AI)
Everybody is talking about AI. If you're part of those conversations but have a sinking feeling you don't really know what AI is, start here.
This approach will unlock first-party data strategies you can utilize across your marketing channels.
Learn the potential business impact and benefits of implementing these six email automation workflows.
Marketing artificial intelligence (AI)
The ads-for-chat API gives publishers, apps and online services the ability to monetize chat experiences.
The idea of the sales funnel is almost too familiar to give up. But the funnel is looking a lot different these days.
Marketing leaders must think about how to future-proof their teams, and it's not just about AI.
Marketing artificial intelligence (AI)
New design features and the ability to build third-party plug-ins will offer more tools for marketers using Bing Chat.
Marketing artificial intelligence (AI)
Roku's contextual ad search, a brand safety solution, an eco-friendly subject line generator, and more in this week's roundup of AI products.
Keeping an “always on” approach to CX is critical to maintain and benefit from improved customer understanding. Here's how to get there.
Presenters in this live webinar will reveal the newest trends in consumer behavior.
UC Berkeley partnered with Storyblok to explore adventurous innovations that might shape the future of the Internet.
It's less than two months until Universal Analytics sunsets. The "Google Whisperer" is here to help you transition to Google Analytics 4.
When its demo time here are four things for stakeholders to keep in mind and a dozen questions to help you when talking to vendors.
Learn how to use effective CTAs in your content and email marketing for a seamless customer journey.
Learn how marketers reduced operational costs with up to 90% time savings.
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.
Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.
Marketing leaders must work with colleagues to generate customer revenue more efficiently and effectively. Here's how.
41% report feeling more pressure on ROI. 27% say it's getting overwhelming and 14% say it makes them want to pull their hair out.
Are misconceptions holding back your email marketing campaigns? Learn a better approach to build your subscriber base.
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
UA stops collecting data on July 1. For the following year users will have Viewer access to historical data and reports in the user interface.
Here's how to incorporate generative AI into your keyword research, content creation and data analysis efforts.
Marketing artificial intelligence (AI)
We trained ChatGPT on our content and turned our website into a chatbot to help us understand what all this AI stuff means for marketers.
Build your brand and maximize marketing impact with this formula for success.
Williamsburg Farmers Market has one person responsible for its marketing — and just about everything else. AI is making her life easier.